The Media Department at Al-Mabarrat Charitable Association held a training workshop titled “Media Presence” for media representatives at its educational and social institutions, led by the President of the Audiovisual Media Workers' Syndicate, Ms. Randla Jabbour, and attended by media representatives from Al-Mabarrat's educational and care institutions, at USAL University – Airport Road.
The workshop aimed to strengthen participants' ability to understand the mechanisms of influencing public opinion and to develop successful media strategies for institutions.
Jabbour addressed the importance of media presence for those working in institutions, considering it an essential element in building a positive and credible image with the public. She also explained the fundamentals of professional appearance on camera, in terms of self-confidence, control of tone of voice, body language, organizing ideas, and choosing clear and concise messages. She noted that an effective media presence does not depend on form alone, but on substance and on the way the message is delivered so that it reaches both the mind and the emotions.
The workshop concluded by affirming that a successful media presence rests on credibility, confident presence, good timing and understanding the target audience, alongside the importance of keeping pace with media developments, countering rumors and strengthening the institution's image in society.
